Mik Cire Announces Partnership with Signature Car Collection as its Exclusive Transport Company during Mercedes-Benz Fashion Week

MEDIA ALERT:

New York, NY (February 12, 2011) Mik Cire, a premium menswear collection by designer Eric Kim is pleased to announce its partnership with Signature car collection, a premier exotic and luxury car rental company.

Kim will debut his Mik Cire Fall 2011 collection today at Mercedes-Benz Fashion Week at New York’s Lincoln Center with exclusive car services provided by Signature Car Collection.

About Mik Cire:

Launched in 2010 - by former Monarchy Collection chief designer and founder Eric Kim - Mik Cire made its international debut at Fall 2010 Mercedes-Benz Fashion Week. Kim’s signature line garnered instant acclaim for its architectural lines and urbane take on classic American menswear. The collection was followed by an equally impressive Spring 2011 line, which was also lauded for its fashion-forward minimalist aesthetic. Mik Cire is available in select department stores, and menswear boutiques around the world. For more information, visit www.mikcire.com.

About Signature Car Collection:

Signature Car Collection is a premier exotic car rental service providing an extensive line of sport, luxury and exotic vehicles, including Aston martin, Ferrari, Porsche, Bentley, and Mercedes-Benz among other world-class marques. With headquarters just minutes from NYC, they accommodate the North Eastern region as well as Southern Florida from its Satellite Office providing door-to-door delivery to its clientele. For more info, visit www.signaturecarcollection.com

Media Inquiries:

Rob Hallstrom

Rob@714media.com

Mik Cire Debuts Fall 2011 Line at Mercedes-Benz Fashion Week

New York, NY (February 12, 2011) - Mik Cire by Eric Kim made its collection debut at the Fall 2010 Mercedes-Benz Fashion Week at New York’s Bryant Park. The collection garnered instant acclaim for its architectural lines and urbane take on classic American menswear.

A year later, Kim is back with Mik Cire’s Fall 2011 line, set to hit the runway today at Mercedes-Benz Fashion Week at Lincoln Center. The runway will feature a total of 30 looks, comprised of tailored leather jackets, and engineered pants, revealing a minimalist aesthetic underscoring Kim’s passion for sleek modern lines.

“Form plus function. That’s how I would sum up the new line,” said Kim. “A balance of cohesive style, comfort and wearability.

Born and raised in Los Angeles, Kim’s inspiration draws from his association with Southern California’s surf and skate culture, coupled with his fond appreciation for contemporary architecture. His regular use of neutral and dark colors work to understate the line’s edgy appeal, designed to be wearable by the everyday man.

Mik Cire is available in select department stores, and menswear boutiques around the world. For more information, visit mikcire.com.

Media Inquiries:

Rob Hallstrom

Rob@714media.com

Signature Car Collection Offers the Best in Premium Exotic and Luxury Car Rental

Signature Car Collection is the premier exotic car rental service providing the ultimate line of sport, luxury and exotic vehicles, including Ferrari, Porsche, Bentley, and Mercedes among other world-class marques.

Whether you’re looking to fulfill the ultimate driving experience, satisfy your desire to create a statement or arrive at an event in top-notch luxury, the team at SCC is there to cater to your needs.

With headquarters just minutes from NYC, they accommodate the North Eastern Region as well as Southern Florida from its Satellite Office providing door-to-door delivery to its clientele.

Signature Car Collection houses the largest and most sought after exotic car rental collection, which allows them to service any of your requests providing you with an unforgettable experience. For more info, visit www.signaturecarcollection.com

Matador Cantina Introduces Vegan and Vegetarian Friendly Menu Alternatives

Media Alert:

Fullerton, CA. (February 9, 2011) – Matador Cantina, Fullerton’s premier destination for authentic Mexican food and drinks, now offers vegan and vegetarian menu items.

Acknowledging the popularity in health food trends and a growing number of vegetarians, Executive Chef David Dennis has created specialty dishes with meat alternatives, such as Vegetarian Fajitas, Vegan Street Tacos, and Roasted Shallot and Portobello Tacos.

The fajitas, regularly served with a choice of fresh-grilled meats are now available with Portobello mushrooms, in addition to grilled peppers and onions, guacamole, and sour cream with the option of house-made flour or gluten-free corn tortillas.

Roasted Shallot and Portobello Tacos are made with Pico de Gallo, Cotija Cheese, and topped with lettuce with choice of soft or hard shell gluten-free tortillas.

The Vegan Street Tacos are made with seasoned “soyrizo,” a house-made meat alternative with sautéed Problano peppers and grilled onions. This offering is also available as a meat substitute for any menu items at no additional cost.

Matador Cantina is located in the heart of Historic Downtown Fullerton at 111 N. Harbor Blvd. Lunch is served Monday through Friday from 11am-2pm, dinner from 2pm-10pm daily, and brunch Saturday and Sunday from 9am-2pm. Happy Hour from 2pm-7pm, and Late Night Menu from 10pm-Midnight. Open daily until 2am. For reservations call 714.871.8226 or visit www.thematador.com for more info.

MEDIA INQUIRIES:

Rob Hallstrom

Rob@714media.com

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